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Article | Observational study of the visibility of branded tobacco packaging and smoking at outdoor bars/cafés in Wellington, New Zealand

This study aimed to collect data on tobacco brand visibility on packaging on outdoor tables at bars/cafés prior to New Zealand’s proposed plain packaging law. It included observation of 55 bars/cafés in the Wellington CBD during March 2014.

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Seminar | The Marketing Matrix: Why Corporate Power is a Public Health Priority

Register now to attend this ASPIRE2025 seminar presented by international social marketing expert, Gerard Hastings. Gerard will discuss the influence of corporate power and how it is affecting our diet, drinking and smoking.

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Article | A qualitative analysis of ‘informed choice’ among young adult smokers

Flaws in the tobacco industry’s argument that smokers exercise “informed adult choice” when they start smoking have been highlighted in a new study led by ASPIRE2025 researcher Rebecca Gray.

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Article | Posting behaviour patterns in an online smoking cessation social network: Implications for intervention design and development

This ASPIRE2025 study aimed to identify patterns in individual use of an online cessation support network (OCSN), such as New Zealand’s Quitline Quit Blogs, and explore their implications for future intervention design.

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Article | A systematic review on the impact of point-of-sale tobacco promotion on smoking

Ending the display and promotion of cigarettes and tobacco in retail shops helps prevent young people taking up smoking and keeps quitters on track.

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