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Blog | Illicit tobacco trade and the Smokefree Aotearoa 2025 Goal: Arguments and Evidence

This latest blog examines the illicit tobacco trade; the extent of the problem in NZ, how proposals in the Action Plan could affect the illicit tobacco trade in NZ, and ways of mitigating any potential problems.

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Hot Topic | Frequently Asked Questions: Proposals for a Smokefree 2025 Action Plan

The  ASPIRE 2025 Centre has prepared this Frequently Asked Questions document to explain the Action Plan’s strengths and provide background on three key proposed measures: reducing the availability of tobacco; reducing the nicotine content in tobacco products to minimal levels, and introducing a Tobacco Free Generation.

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Letter | A qualitative analysis of how people who smoke and manage lower incomes perceive the Smokefree 2025 goal

This letter outlines findings from a qualitative study undertaken with people who smoke and also experience high material deprivation. 

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Blog | Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms

If social marketing can facilitate and reinforce population-level behaviour, then what is the role of social marketing in supporting the Smokefree Aotearoa 2025 goal?

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Blog | The Case for Banning Cigarette Filters: Addressing a Consumer Fraud, Smoking Decoy and Environmental Hazard

In this latest blog, we examine the NZ Government’s specific proposal to prohibit filters and disallow innovations, additives, and other product changes that sustain the appeal and addictiveness of smoked tobacco products.

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