This new “Industry Watch” in Tobacco Control explores how BAT(NZ) has drawn on familiar tobacco marketing strategies to launch Vype, a new e-cigarette device. Many of the promotion activities use social media, linked to key events, to target young adults. Marketing supporting Vype appears to breach BAT’s vapour products marketing principles.
Around one in six New Zealand adults have tried e-cigarettes but only 2 per cent are using them currently, a national survey has found.
“This nationally representative survey of adult New Zealanders gives us a snapshot for how the use of e-cigarettes is developing,” Professor Richard Edwards explains.
With our partners, Hāpai te Hauora, Kōkiri Marae Keriana Olsen Trust, and ESR, ASPIRE2025 is thrilled to announce we have received a Health Research Council programme grant. The Whakahā o Te Pā Harakeke programme aims to develop evidence that will close smoking disparities, particularly for Māori and Pasifika. Our work strives to enhance how tobacco control evidence is used in decision making and accelerate progress towards a Smokefree Aotearoa.
Editorial | Hardening is dead, long live softening; time to focus on reducing disparities in smoking
This editorial responds to a new study refuting the ‘hardening’ hypothesis - a hypothesis that states as smoking prevalence declines, the proportion of ‘hard-core’ smokers increases. Richard Edwards of ASPIRE 2025 argues that the evidence from many different countries points instead towards ‘softening’ of the smoker population as they smoke less cigarettes and become more motivated to quit.