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Blog | The hardening hypothesis for smoking – but does the evidence point to “softening” in NZ?

This blog says there is one problem with the hardening hypothesis... Almost all the empirical evidence suggests it is not true.

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Article | Smoking prevalence in New Zealand from 1996– 2015: a critical review of national data sources to inform progress toward the Smokefree 2025 goal

This study describes recent smoking trends in New Zealand and shows that our Smokefree2025 goal will not be reached with a ‘business as usual’ approach. It suggests that bold interventions will be necessary to achieve the goal.

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Article | Key design features of a new smokefree law to help achieve the Smokefree Aotearoa New Zealand 2025 goal

Sweeping changes to the Smokefree Environments legislation are proposed in this article including positive strategies that are needed to help New Zealand reach its Smokefree 2025 goal.

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Article | Smokers’ perceptions of the relative effectiveness of five tobacco retail reduction policies

This study provides an insight into smokers’ perspectives on the effectiveness of retail reduction strategies, and indicates that some of these could be at least as effective in reducing initiation and promoting quitting as tax increases.

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Article | Achieving the tobacco endgame: evidence on the hardening hypothesis from repeated cross-sectional studies in New Zealand 2008–2014

This study explored whether there is evidence for hardening occuring in NZ with the hypothesised effect that quit rates decline over time.

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