Profiting from the Poor | Presentation from Stacey Anderson, UCSF
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Profiting from the Poor – Public Health Lessons from Tobacco Industry Targeting of Low-Income Women
Tobacco use continues to affect lower-income groups disproportionately. As the female market has become an increasingly lucrative global market for tobacco companies, public health must strive to understand tobacco industry strategies to promote smoking among low-income women. Many of the discount pricing strategies designed to keep the costs of cigarettes low have particular appeal to low-income women who more frequently utilize coupons and other special discount offers in their purchases. Drawing on publicly available tobacco industry document archives, and physical and online advertising and marketing collections, I will describe marketing strategies designed to appeal to low-income women in order to better understand what tobacco companies know about motivating their purchases and their sustained tobacco use, even when health and economic concerns may otherwise encourage quitting. Understanding how tobacco companies target low-income women can help tobacco control programs counter these marketing strategies and improve public health efforts toward this high priority population.
Stacey Anderson is an Assistant Adjunct Professor in the Department of Social and Behavioral Sciences at the University of California, San Francisco. Her research interests lie at the intersection of public health policy and social cognition. She investigates marketing strategies that tap implicit constructs of self and perceptions of others, pair brand identities with personal identities, and encourage consumption of products detrimental to individual and public health. Specifically, she recently has been studying how marketing for tobacco products targets consumers’ psychosocial needs that are unrelated to smoking–particularly women, health-concerned smokers, and young trend-setters–with implications for public health policy. Her research has been published in such diverse journals as Tobacco Control, Social Science and Medicine, Journal of Institutional Economics, and Sex Roles, and has earned awards from the Society for Research on Nicotine and Tobacco, the Roy Castle Lung Cancer Foundation, and the UK Department of Health. She received her PhD in Social Psychology from the University of California, Davis.