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Seminar | Culture-jamming: Creating a Smokefree Social Movement

Thanks to everyone who attended our first ASPIRE2025 seminar for 2013.  Tim’s talk was video recorded, and together with his presentation slides, is now available to members of the NZ tobacco control sector.

ASPIRE2025 is very pleased to be able to announce that Associate Professor Tim Dewhirst, from the University of Guelph, Canada will deliver our first seminar for 2013.

Tim will talk to us about how culture-jamming may help us create a smokefree movement in New Zealand, inspired by international movements.

From the early days of BUGA-UP (Billboard Utilising Graffitists Against Unhealthy Promotions), culture-jamming has turned tobacco industry promotions into self-parodies. As we work towards a society where tobacco is widely recognised as an abnormal product, culture-jamming represents a potentially innovative and appealing way of exposing industry arguments. This seminar will explore culture-jamming as a means of capturing public interest and promoting the smokefree 2025 goal.


Date and TimeTuesday 12 February 2013, 2.45-4.45pm
Venue: Amora Hotel, 170 Wakefield Street, Wellington
Registration: Free attendence, but please RSVP to Donna at the Health Promotion Agency by 2pm on Friday 8th February.

Download the flyer: Culture-jamming

About Tim:


Tim Dewhirst is an Associate Professor in the Department of Marketing and Consumer Studies at the University of Guelph, Canada. He studied for his Ph.D. with Professor Rick Pollay, at the Sauder School of Business, University of British Columbia.

Tim’s research interests centre on tobacco control and his work includes analyses of marketing documents from the Legacy collection, undertaken when he was a Fulbright Scholar. More generally, Tim critically examines tobacco companies’ marketing strategies and his expertise in this area has seen him provide expert testimony in Canadian and U.S. tobacco litigation.

Findings from Tim’s research have been published in Tobacco Control, Journal of Public Policy & Marketing, Journal of Advertising, and Addiction. He has secured funding for tobacco control research from numerous sources and is a sought-after collaborator.

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