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Seminar | Regret and Rationalisation among Smokers

Thanks to all who attended Beth’s presentation.  Her talk was video recorded, and will be made available on this page once edited.

As part of the Public Health Summer School, Dr Beth Lee will deliver an evening lecture on Wednesday 13 February, starting at 5.00pm. Her talk will be in the Small Lecture Theatre, on Level D at the University of Otago Wellington campus (23A Mein Street, Newtown).  There is no cost to attend, and you are invited to stay on afterwards for drinks and nibbles courtesy of ASPIRE2025.


Regret and rationalisation are two common psychological experiences among smokers that are negatively related to each other. When smokers realise their behaviour is jeopardising their health, they may be more likely to engage in rationalising their smoking and less likely to regret their smoking, or may become more regretful and fail to rationalise continuing to smoke. Drawing from International Tobacco Control (ITC) Policy Evaluation Survey data, this presentation will cover and discuss how these two psychological experiences relate to quitting behaviour, and inform responses to tobacco control policies and norms toward tobacco use.

About the speaker

Beth is an Assistant Professor in the Dan Program in Management and Organizational Studies at the University of Western Ontario in Canada. She has a PhD in Social Psychology, and her research interests include social influences, attitudes and persuasion, international advertising, consumer and health behaviour, and social marketing.

Download a flier: Regret and Rationalisation Public Lecture

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