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Article | New Zealand moves towards plain packaging of cigarettes

This news article in the British Medical Journal discusses the New Zealand goverments decision to move ahead with plain packaging of cigarettes. Written by award winning journalist, Melissa Sweet, it also includes input from ASPIRE2025’s Professor Janet Hoek who discusses the strong evidence for plain packaging that our research provides.

The full article  can be viewed here.New Zealand moves towards plain packaging of cigarettes: BMJ 2013;346:f1425

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