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News: Best Paper award for ASPIRE2025 researchers at Marketing and Public Policy Conference 2013

Congratulations to Philip Gendall, Janet Hoek, Damien Mather and Richard Edwards. Their paper , “How Effective Are Alternative Plain Pack Designs?” was chosen to receive the 2013 MPPC Best Paper in Conference Award at the Marketing and Public Policy Conference, held in Washington DC last week.

Conference organisers said “this award recognizes the excellence and high potential impact of your research”.

Gendall P, Hoek J, Mather D, Edwards R. How Effective Are Alternative Plain Pack Designs? Marketing and Public Policy Conference 2013: The Changing Role of Policy in Consumer Well-Being. Washington D.C.: May 30–June 1, 2013. Best Paper in Conference. Published in: Salisbury L, Seiders K eds. Conference Proceedings. American Marketing Association, Vol 23, p 42-43; 2013, Chicago.