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Viewpoint | Standardised (plain) packaging: the time for implementation has come

In this viewpoint article published in the New Zealand Medical Journal, Professors Janet Hoek, Richard Edwards and Mike Daube urge the New Zealand Government to act on the real-world data that is rapidly amassing, take a principled and evidence-based stand, and pass and implement the standardised packaging legislation as quickly as possible.

They say doing so will reassert New Zealand as a leader in tobacco control, demonstrate a commitment to ending the smoking epidemic, and foster realisation of New Zealand’s world-leading goal of becoming smokefree by 2025.

Hoek, J., Edwards, R., & Daube, M. (2015) Standardised (plain) packaging: the time for implementation has come. New Zealand Medical Journal, 128(1417), 47-51.

To read the full article please click here (note that subscriber password access is required until January 2016).

More Information:
For more information or to request a pdf copy of the article please contact:
Janet Hoek
University of Otago

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