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Seminar | Communicating about tobacco through product packaging and entertainment media

Emerging research to inform policy

We invite our colleagues and associates in tobacco control to an ASPIRE2025 seminar with award-winning tobacco control researcher Associate Professor Jim Thrasher from the Arnold School of Public Health, University of South Carolina, USA.


When? 3.15pm – 4.45pm Monday 12 December 2016
Where? University of Otago, Wellington | 23a Mein Street, Newtown
RSVP: please email
View flyer: Jim Thrasher seminar

This talk will describe:

1) How marketing through tobacco packaging influences consumers’ perceptions and behaviors, including for promotions of novel tobacco products.  It will highlight recent research  on “plain” packaging and other strategies to enhance the effects of graphic warnings on tobacco packs.

2) The role of entertainment media in promoting tobacco use , along with opportunities and challenges for tobacco control policy responses.

Keynote speaker:

Jim Thrasher is an Associate Professor at the Arnold School of Public Health, University of South Carolina, USA.

In 2016, he received the World No Tobacco Day Award from the World Health Organisation, recognising his outstanding contribution to advancing tobacco packaging and labeling policies in the Americas.

How to register:

There is no cost to attend this seminar but numbers are limited so please RSVP to

Please note this seminar is not available by video-link but we hope to record the presentation for later viewing on request.


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