Blog | Standardised packaging: A new era in reducing tobacco marketing in NZ
From March 14, 2018, all tobacco products in New Zealand will start appearing in standardised, or plain, packages. In this blog, we discuss the importance of developing an on-going monitoring and evaluation plan around this intervention. We also explain why communications with smokers – whether on-pack or mass media – must be salient and timely to have strong and continuing impact on supporting quitting. Achieving all these actions should help to accelerate progress towards the NZ Government’s Smokefree 2025 goal.
Hoek, J., Gendall, P., Edwards, R., Nahu, S., Wilson, N. (2018) Standardised packaging: A new era in reducing tobacco marketing in NZ. Public Health Expert 14 March 2018
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University of Otago, Wellington