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Seminar | Tobacco warning labels and plain packaging: How can we make them even more effective?

We invite all those involved in helping Aotearoa New Zealand achieve a Smokefree 2025 to this ASPIRE2025 seminar.

Join us in person or link in live by webinar.


When? 3.30pm – 4.30pm Wednesday 11 April 2018 (Coffee/tea from 3.15pm)
Where? University of Otago, Wellington | 23a Mein Street, Newtown | Level D
RSVP: please email to confirm attendance or to request webinar details
View flyer: Olivia Maynard seminar flier 2018


Challenging tobacco warning labels confront smokers every time they light up a cigarette. A small number of countries, including the UK and recently, New Zealand, have now introduced plain packaging, which means the warnings are even more prominent.

Dr Maynard’s work offers a new perspective on health warnings. She uses a range of experimental techniques, including eye-tracking, EEG and randomised controlled trials to answer questions such as:

  • What are the mechanisms through which warnings and plain packaging impact smoking attitudes and behaviour?
  • How can warning labels be made even more effective?
  • Can these approaches to communicating risky behaviour be used for other harmful products, such as alcohol?

In this seminar Dr Maynard will provide insights into how we can enhance the effectiveness of tobacco packaging and apply the same principles to other products posing health risks.

Speaker – Dr Olivia Maynard

Olivia Maynard is a Research Fellow at the University of Bristol. Her research on plain packaging contributed to UK and worldwide policy debates on this issue and in 2014 she was awarded an ESRC Outstanding Engagement Award.

In late 2017, Olivia was awarded a Parliamentary Academic Fellowship to work in the Parliamentary Office of  Science and Technology (POST) to  research issues related to tobacco smoking, and tobacco control policies.

Please register now for this ASPIRE2025 seminar.

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