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Article | BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand

This new “Industry Watch” paper, published in Tobacco Control, explores how BAT(NZ) has drawn on familiar tobacco marketing strategies to launch Vype, a new e-cigarette device.

  • Many of the promotion activities use social media, linked to key events, to target young adults.
  • Marketing supporting Vype appears to breach BAT’s vapour products marketing principles.

Read the full article here: BAT(NZ) draws on cigarette marketing tactics to launch Vype in NZ (Note subscription access required)

For more information or to request a copy of this article please contact:

Professor Janet Hoek
University of Otago, Dunedin
Email: janet.hoek@otago.ac.nz

Citation:

Hoek J, Freeman B. (2019) BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand. Tobacco Control Published Online First: 17 July 2019.