This new “Industry Watch” paper, published in Tobacco Control, explores how BAT(NZ) has drawn on familiar tobacco marketing strategies to launch Vype, a new e-cigarette device.
- Many of the promotion activities use social media, linked to key events, to target young adults.
- Marketing supporting Vype appears to breach BAT’s vapour products marketing principles.
Read the full article here: BAT(NZ) draws on cigarette marketing tactics to launch Vype in NZ (Note subscription access required)
For more information or to request a copy of this article please contact:
Professor Janet Hoek
University of Otago, Dunedin
Email: janet.hoek@otago.ac.nz
Citation:
Hoek J, Freeman B. (2019) BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand. Tobacco Control Published Online First: 17 July 2019.