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Report I Plain packs make tobacco products less appealing

New ASPIRE 2025 research findings have been published from the New Zealand ITC study showing that the 2018 plain packaging legislation made tobacco products less appealing and warning labels more noticeable to New Zealand smokers. The following media release was sent out today: Plain packs make tobacco products less appealing Media Release.

Further details available here: ITC NewZealand Plain Packaging Report


For more information please contact:

Professor Richard Edwards
Dept. of Public Health, University of Otago, Wellington (currently on sabbatical in Canada).




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