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Webinar Series | Celebration of World Smokefree Day

The ASPIRE2025 Centre is delighted to announce a new webinar series commencing on Thursday 28 May and leading up to World Smokefree Day on 31 May.

Our webinars address questions that should be of particular interest to people in the public health and smokefree sectors, and others interested in public health policy.

For this first webinar in the series, we welcome two well-known researchers: Dr Lindsay Robertson and Dr Becky Freeman, who will present new evidence on how the tobacco industry is developing and marketing new nicotine products that attract and addict young people.

WHEN? THURSDAY 28 MAY 2020

  • 1.00pm Introduction
  • 1.05pm Regulating new nicotine products: Are tobacco companies’ goals aligned with public health objectives?
  • 1.20pm Social media + new nicotine products: A new threat to young people.
  • 1.35pm Questions and discussion
  • 2.00pm End

OUTLINE OF TALKS

Regulating new nicotine products: Are tobacco companies’ goals aligned with public health objectives?

Presented by Dr Lindsay Robertson – University of Bath, UK and University of Otago, NZ.

This talk will provide an overview of tobacco manufacturers’ interests in new nicotine products, particularly heated tobacco products. It will briefly examine how heated tobacco products fit into the wider nicotine product context and draw on tobacco industry documents to consider tobacco companies’ strategies and goals with respect to new nicotine products. Finally, it will consider whether these goals align with public health objectives.

Dr Robertson completed her Masters and her PhD in Public Health at the University of Otago in Dunedin. Her research has mainly explored how the local environment influences tobacco use and policies that could reduce tobacco retail availability. More recently her research has examined tobacco industry political activity and she now holds positions at both the University of Otago and the University of Bath.    

Social media + new nicotine products: A new threat to young people

Presented by Dr Becky Freeman – University of Sydney

This seminar builds on our knowledge of the unequivocal relationship between tobacco marketing and smoking uptake among young people to explore what effects the marketing of novel nicotine products is likely to have. In particular, the seminar will explore social media, which, paired with novel nicotine delivery devices, has created a whole new path to reaching young people that governments are struggling to understand, let alone regulate.

 

Dr Freeman is Senior Lecturer with the Prevention Research Collaboration at the School of Public Health, University of Sydney. Her primary research interests include tobacco control, food advertising, and how online and social media influence public health. She is an established authority on the potential of the Internet to circumvent tobacco advertising bans. She has prepared technical reports for the World Health Organisation outlining how to monitor and regulate tobacco industry advertising and interference in tobacco control policy.  All her research papers are available from http://tinyurl.com/drbfreeman  and you can follow her on Twitter @DrBFreeman

REGISTRATION

To join us for this event please Register here. You will need to confirm that you do not have any of the affiliations outlined below. 

Once your registration has been approved, you will receive a link to the webinar and access details. 

WHO SHOULD ATTEND?

We welcome registration from people in the public health and smokefree sectors, and others interested in public health policy.

ASPIRE seminars, webinars and other events are not open to individuals working with or for any tobacco company, or who are affiliated to the tobacco industry in any way. Nor are they open to any individuals or groups who have interests in or relationships with tobacco companies, including, but not limited to, the Foundation for a Smoke-Free World (FSFW) and FSFW grantees. Please note the additional detail provided below.

“Tobacco industry” refers to: a) any tobacco or tobacco product manufacturer, processor, wholesale distributor, importer, (and specialist tobacco retailers), b) any parent, affiliate, branch, or subsidiary of a tobacco or tobacco product manufacturer, wholesale distributor, importer, ​specialist tobacco retailer, or c) any individual or entity, such as, but not limited to an interest group, think tank, advocacy organization, lawyer, law firm, scientist, lobbyist, public relations and/or advertising agency, business, or foundation, that represents or works to promote the interests of the tobacco industry, or that receives or has received, either directly or indirectly, funding from a tobacco company or companies.

FOR MORE INFORMATION

Professor Janet Hoek
University of Otago
Email: janet.hoek@otago.ac.nz