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Webinar | Could reducing the nicotine content of cigarettes help achieve the Smokefree 2025 goal?

The ASPIRE 2025 Research Centre is delighted to welcome international researcher, Professor Eric Donny, from the Wake Forest School of Medicine in North Carolina, USA for this webinar presentation.

THURSDAY 25 March,  12pm -1pm (NZST) 

***Please note registrations close at midnight, Wednesday 24 March ***

Our webinars address questions that should be of particular interest to people in the public health and smokefree sectors, and others interested in public health policy.

In our first 2021 webinar, Professor Donny will discuss recent research on very low nicotine content cigarettes and the possible contribution to achieving the Smokefree 2025 goal of a mandated policy to remove most or all of the nicotine from cigarettes.


One of the proposed interventions for achieving the rapid and equitable reductions in smoking prevalence required to achieve the Smokefree 2025 goal is to require that all or nearly all the nicotine is removed from smoked tobacco products. This could prompt and support smokers to quit and reduce smoking uptake by young people by making cigarettes less ‘satisfying’ and addictive. In the USA the Food and Drug Administration (FDA) has proposed introducing such a law and has commissioned research to assess its likely feasibility and impact. Professor Donny’s presentation will describe some of the key emerging research findings, including from studies he has led, and explore the advantages and disadvantages of a mandated denicotinised cigarette policy as a measure to help achieve the Smokefree 2025 goal.

There will be an opportunity for discussion of the implications for the forthcoming action plan for achieving Smokefree 2025.



Eric Donny is Professor of Physiology and Pharmacology at the Wake Forest School of Medicine in Winston-Salem in North Carolina in the USA. He is an internationally recognised leader in research on nicotine regulation in tobacco products and is the Founding Director of the Wake Forest Tobacco Control Center of Excellence.

We encourage you to take a look at his bio here.



***Please note registrations close at midnight, Wednesday 24 March ***

To register for this event and to confirm that you do not have any of the affiliations outlined below, please complete your registration here.

Once your registration has been approved, you will be emailed the access details and a link to the webinar.



We welcome registration from people in the public health and smokefree sectors, and others interested in public health policy.

Please note:  ASPIRE seminars, webinars and other events are not open to individuals working with or for any tobacco company, or who are affiliated to the tobacco industry in any way. Nor are they open to any individuals or groups who have interests in or relationships with tobacco companies, including, but not limited to, the Foundation for a Smoke-Free World (FSFW) and FSFW grantees. 

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