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Webinar | Who will win the race to the tobacco endgame? Why New Zealand could soon be in first place (but also has some competition)

The ASPIRE2025 Research Centre is delighted to welcome international researcher, Professor Emerita Ruth Malone, from the University of California, San Francisco, USA for this webinar presentation.

THURSDAY 20 May, 9am -10 am (NZST)

***Please note registrations close at midnight, Wednesday 19 May ***

Our webinars address questions that should be of particular interest to people in the public health and smokefree sectors, and others interested in public health policy.

Professor Malone will discuss issues relevant to core strategies outlined in the Government’s Smokefree Aotearoa 2025 Action Plan proposals.


New Zealand has led the world in addressing the COVID-19 pandemic and demonstrating how government can act decisively and effectively to protect people from preventable disease and death. The Smokefree2025 goal, if tackled with equally decisive and courageous actions, could make New Zealand the clear winner in the global race to achieve an end to the 20th century-initiated tobacco pandemic. Moving from “tobacco control” thinking to endgame thinking, however, requires confronting long-held and often unstated assumptions and fears that are the biggest obstacles to addressing the structural, political and social dynamics that keep the tobacco pandemic going. What are those assumptions and how can we imagine things otherwise and move beyond status quo thinking?  And which jurisdictions are best positioned to do this?

There will be an opportunity for discussion of the implications for the forthcoming action plan for achieving Smokefree 2025.


Ruth Malone is Professor Emerita of Social and Behavioral Sciences at the University of California, San Francisco, California, in the USA. She is an internationally recognised leader in research on the tobacco industry’s strategic efforts to counter public health and is the long-time editor-in-chief of Tobacco Control, the leading international specialty journal in the field. Her work on tobacco endgames has stimulated international thinking and action, and supported national and international advocacy.

We encourage you to take a look at her bio here.


***Please note registrations close at midnight, Wednesday 19 May ***

To register for this event and to confirm that you do not have any of the affiliations outlined below, please complete your registration here.

Once your registration has been approved, you will be emailed the access details and a link to the webinar.


We welcome registration from people in the public health and smokefree sectors, and others interested in public health policy.

Please note: ASPIRE seminars, webinars and other events are not open to individuals working with or for any tobacco company, or who are affiliated to the tobacco industry in any way. Nor are they open to any individuals or groups who have interests in or relationships with tobacco companies, including, but not limited to, the Foundation for a Smoke-Free World (FSFW) and FSFW grantees. ASPIRE events are opportunities for civil and respectful discussions of research, and recognise diverse views on topics may exist; however, these events are not open to individuals who abuse those holding views that differ from their own.

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