Blog | Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms

The NZ Government’s Action Plan to realise the Smokefree 2025 goal has signalled a more important role for social marketing. Social marketing can facilitate and reinforce population-level behaviour change introduced by new policies, thus modifying social norms, which also support long-term improvements in health outcomes. In this blog, we consider the role of social marketing in supporting the Smokefree 2025 goal and review strategies the Government could implement.

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Citation: Janet Hoek, Andrew Waa, Nick Wilson, Lindsay Robertson, Phil Gendall, George Thomson (2021) Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms. Public Health Expert Blog, 21 May 2021 Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms – Public Health Expert, University of Otago, New Zealand