Skip to content

Dr Ninya Maubach

_DSC2026Ninya is a Research Fellow in the Department of Marketing at the University of Otago, though she is located with the Department of Public Health at the University of Otago Wellington.

Interested in investigating how environmental forces can be modified to shape behaviour to achieve greater health and wellbeing, Ninya’s research relates both to the Smokefree Communications and Policy and Regulatory Research themes.

See Ninya’s profile on the Department of Marketing pages here.

Contact Details
Email Ninya Maubach
Phone +64 4 918 6686
Post C/- Department of Public Health
University of Otago Wellington
Newtown
Wellington
New Zealand

Recent Publications

Journal Articles

Gendall, P., Hoek, J., Maubach, N., & Edwards, R. (2013). Public support for more action on smoking. New Zealand Medical Journal, 126(1375), http://journal.nzma.org.nz/journal/126-1375/5673/content.pdf

Maubach, N., Hoek, J., Edwards, R., Gifford, H., Erick, S., & Newcombe, R. (2013). “The times are changing”: New Zealand smokers’ perceptions of the tobacco endgame. Tobacco Control, 22(6), 395-400. doi: 10.1136/tobaccocontrol-2011-050398

Hoek, J., Maubach, N., Stevenson, R., Gendall, P., & Edwards, R. (2013). Social smokers’ management of conflicted identities. Tobacco Control, 22(4), 261–265. doi: 10.1136/tobaccocontrol-2011-050176

Hoek, J., Gendall, P., Maubach, N., & Edwards, R. (2012). Strong public support for plain packaging of tobacco products. Australian and New Zealand Journal of Public Health, 36(5), 405-407.

Conference papers and posters

Hoek, J., Maubach, N., Edwards, R., Erick, S., Gifford, H., & Newcombe, R. (2014, February 5-8). Interpretations of smoke-free messages to prompt cessation during pregnancy. Poster presented at the Society for Research on Nicotine and Tobacco, Seattle, Washington, USA.

Hoek, J., Maubach, N., Erick, S., Gifford, H., Edwards, R., & Newcombe, R. (2013). Choice, control and the paradox of smoking while pregnant. Paper presented at the Marketing and Public Policy Conference, Washington DC, 30 May – 1 June.

Hoek, J., Gendall, P., Maubach, N., & Mather, D. (2013). An evaluation of alternative smokefree message themes. Paper presented at the Society for Nicotine and Tobacco Conference, Boston, MA, 13-16 March.

Maubach, N., Hoek, J., Gifford, H., Erick, S., Edwards, R., & Newcombe, R. (2013). What elements improve the perceived communication effectiveness of cessation messages? Poster presented at the Smokefree Oceania 2013 Conference, Auckland, 23-25 October.

Maubach, N., & Hoek, J. (2013). What messages do young adult smokers will be effective in cessation advertising? Poster presented at the 10th APACT Conference, Chiba, Japan, 18-21 August.

Hoek, J., Maubach, N., Gifford, H., Erick, S., Edwards, R., & Newcombe, R. (2012). “I want the best for my baby”: Social marketing and the paradox of smoking during pregnancy. Paper presented at the Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 December.

Gendall, P., Hoek, J., Maubach, N., & Edwards, R. (2012). Sharing the Cup of Knowledge: Will the Tobacco Industry Imbibe? Paper presented at the Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 December

Hoek, J., Maubach, N., Tatton, L., & Robertson, K. (2012). Smoker Stigmatisation: An Unintended Consequence of Smoking Denormalisation? Paper presented at the Australian and New Zealand Marketing Academy Conference, Adelaide, 3-5 December

Maubach, N., Hoek, J., Gifford, H., Erick, S., Edwards, R., & Newcombe, R. (2012). Smokers’ Perceptions of the Tobacco Endgame: Implications for Upstream and Downstream Social Marketing. Paper presented at the International Social Marketing Conference, Brisbane, 27-29 June.

Hoek, J., Maubach, N., Edwards, R., Gifford, H., & Erick, S. (2012). “The times are changing”: New Zealand smokers’ perceptions of the tobacco endgame. Paper presented at the Marketing and Public Policy Conference, Washington DC, 8-9 June.

Hoek, J., Maubach, N., Stevenson, R., Edwards, R., & Gendall, P. (2011). Jekyll and Hyde? Social Smokers’ Conflicted Identities. Paper presented at the Australian and New Zealand Marketing Academy Conference, Perth, Australia.

Letters, Blogs, Op-eds

Maubach, N. (2013, 1 November). Protecting children in cars from tobacco smoke: The inconsistent case of new mandatory child restraints while optional smoking persists. Public Health Expert Blog.

Maubach, N., Hoek, J., Edwards, R., Crane, J., & McCool, J. (2013). Smoking in children’s films – Covert tobacco advertising causing smoking uptake or Much Ado about Nothing. New Zealand Medical Journal, 126(1375), http://journal.nzma.org.nz/journal/126-1375/5666/

Maubach, N., Hoek, J., Edwards, R., & Crane, J. (2013). Response to Paynter and Chapman’s letter, “Is censorship of films a useful solution to the problem of covert tobacco advertising?”. New Zealand Medical Journal, 126(1376), http://journal.nzma.org.nz/journal/126-1376/5692/.

Thomson, G., Wilson, N., & Maubach, N. (2013). Countries should shift to large pictorial health warnings regardless of progress with plain packs. British Medical Journal, 346, f2084. doi: http://dx.doi.org/10.1136/bmj.f2084

Maubach, N. (2012, 14 August). Tobacco truths you should know. Hutt News. Retrieved from http://www.stuff.co.nz/dominion-post/news/local-papers/hutt-news/opinion/7471435/Tobacco-truths-you-should-know

Hoek, J., Gendall, P., Maubach, N., Edwards, R., Wilson, N., Crane, J., Thomson, G. Gifford, H., & Ualesi, A. (2012, 26 April). Package deal will save lives, plain and simple. The Dominion Post, p. B5.

Hoek, J., Gendall, P., Edwards, R., & Maubach, N. (2012). Plain packaging of cigarettes: Evidence and Effects. Sciblogs.

Hoek, J., Jones, A., Edwards, R., Maubach, N., Crane, J., & Youdan, B. (2011). Eliminating tobacco point of sale displays: removing the retail detail from the devil. New Zealand Medical Journal, 124(1345).