Dr Rhiannon Newcombe
Rhiannon is the Principal Advisor for the Tobacco Control Research Unit at the Health Promotion Agency (HPA; formerly the Health Sponsorship Council). The HPA is a government agency that uses health promotion to promote health and encourage healthy lifestyles, including tobacco control. In her role, Rhiannon is responsible for the research and evaluation of a number of youth- and adult-targeted tobacco control mass media communications. Her work explores ways to increase the effectiveness of messages to the public.