Professor Janet Hoek

Janet is a Professor in the Department of Public Health at the University of Otago, Wellington. She is particularly interested in how policy measures can more effectively manage the appeal, availability and design of tobacco and nicotine products. She has undertaken several studies to explore how people who smoke interpret and respond to smokefree interventions; she has estimated the effects different smokefree interventions may have, including uptake of ENDS, and critically reviewed arguments put forward by the tobacco industry. Janet is a Co-Director of ASPIRE 2025.