Skip to content

Professor Janet Hoek

Janet is a Professor in the Department of Marketing at the University of Otago’s Dunedin campus. She is particularly interested in how communications can reinforce smokefree behaviour and prompt cessation attempts. Her work explores smokers’ understanding of marketing stimuli, estimates the effect of smokefree interventions, and tests arguments advanced by the tobacco industry.  Janet is the Co-Director of ASPIRE 2025, and principal investigator leading two substantial projects: Exploring an oxymoron: Smoking as an ‘informed choice’, funded by a Marsden grant; and SMIRQ: Smokefree Messages: Interpretations, Responses and Quitting, funded by an HRC grant.

For details of Janet’s recent publications, click here.

Contact Details
Email Janet Hoek
Phone +64 3 479 7692
Post Department of Marketing
School of Business
University of Otago
PO Box 56
New Zealand