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Professor Janet Hoek

Janet is a Professor in the Department of Marketing at the University of Otago’s Dunedin campus and also the Department of Public Health at the University of Otago, Wellington. She is particularly interested in how communications can reinforce smokefree behaviour and prompt cessation attempts. Her work explores smokers’ understanding of marketing stimuli, estimates the effect of smokefree interventions, and tests arguments advanced by the tobacco industry.  Janet is the Co-Director of ASPIRE 2025.

View Janet’s University of Otago profile page

Contact Details
Email Janet Hoek
Phone +64 3 479 7692
Post Department of Marketing
School of Business
University of Otago
PO Box 56
New Zealand