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Posts from the ‘All’ Category

News | HRC funding success; Whakahā o Te Pā Harakeke research programme announced

With our partners, Hāpai te Hauora, Kōkiri Marae Keriana Olsen Trust, and ESR, ASPIRE2025 is thrilled to announce we have received a Health Research Council programme grant. The Whakahā o Te Pā Harakeke programme aims to develop evidence that will close smoking disparities, particularly for Māori and Pasifika. Our work strives to enhance how tobacco control evidence is used in decision making and accelerate progress towards a Smokefree Aotearoa.

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Report | ASPIRE2025 Annual Report for 2018

We are delighted to share with you the 2018 ASPIRE2025 Annual Report, which highlights the many and varied outputs from a year of intensive work, by a team inspired to achieve the Smokefree2025 goal.

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Article | An analysis of tobacco placement in YouTube cartoon series The Big Lez Show

This paper, recently published in Nicotine and Tobacco Research, investigates how social media platforms such as YouTube provide largely unregulated opportunities for covert tobacco product placement that immerse viewers in evolving narratives and surrounding fan-created material.

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Presentation | Smokefree 2025 Research Symposium – 9 November 2018

View the opening address by Dr Ashley Bloomfield together with slides for many of the presentations at this symposium, hosted by ASPIRE2025 and NIHI.

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