Webinar | “Not a cigarette, not an e-cigarette”: IQOS marketing strategy and responses
Dr Minji Kim will discuss how IQOS is being marketed globally, how tobacco users respond to these marketing strategies and how Twitter users discuss the product.
Jul 4
Dr Minji Kim will discuss how IQOS is being marketed globally, how tobacco users respond to these marketing strategies and how Twitter users discuss the product.
ASPIRE2025 is a partnership between major New Zealand research groups carrying out tobacco control research to help achieve the Government's goal of a tobacco-free Aotearoa by 2025. We launched in July 2011.
ASPIRE2025 brings together leading tobacco-control researchers and health service groups in New Zealand and strengthens existing collaborations. ASPIRE2025 was awarded the status of a University of Otago Research Theme in November 2011.
Read more about us.