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Posts from the ‘Conference Presentations’ Category

ASPIRE2025 presents at Society for Research on Nicotine and Tobacco (SRNT), Boston

Research from ASPIRE2025 features at the International Meeting of the Society for Research on Nicotine and Tobacco (SRNT), held in Boston March 13-16, 2013.

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News: ANZMAC prize for ASPIRE2025 researcher and Australian collaborators

Congratulations to Professor Suzan Burton, Dr Daniela Spanjaard and Professor Janet Hoek for being awarded a Best Paper prize by ANZMAC, the Australian and New Zealand Marketing Academy. Their paper titled, “An investigation of the impact of retail distribution on tobacco purchase and smoking” won Best Paper award in the Public Sector and Not for Profit category.

ASPIRE2025 Research at Tobacco-Free Aotearoa Conference 2012

View the 18 presentations from ASPIRE2025 researchers at the Tobacco-free Aotearoa conference 2012.

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ASPIRE2025 research at the 2012 World Conference on Tobacco or Health, Singapore

The 2012 World Conference on Tobacco or Health provided a great opportunity for ASPIRE2025 researchers to present their work and outline their contributions to research and policy in Aotearoa New Zealand.

We’ve uploaded PDF copies of our presentations and posters, which you can access using the links given below.


Richard Edwards: Developments with Endgames in New Zealand: The Smokefree 2025 goal.

Janet Hoek: An Evaluation of Alternative On-pack Quitline Information Formats.

George Thomson, Vimal Patel, & Nick Wilson: Business reactions to smokefree shopping streets proposal: New Zealand.

George Thomson and Nick Wilson. Options for controlling tobacco supply [invited presentation].

Vimal Patel, George Thomson, & Nick Wilson: Children and smokers in cars: Differences across two NZ city areas.


Richard Edwards, Nick Wilson, Jo Peace, Deepa Weerasekera, George Thomson, & Heather Gifford: Which Smokers Support a Tobacco Endgame and Increased Regulation of the Tobacco Industry? Results from a national survey.

Richard Edwards, Jo Peace, Marie Russell, Heather Gifford, George Thomson, & Nick Wilson: ‘Daring to Dream’: Public understanding of and reactions to a possible endgame solution. Recognised as one of the top eight posters at WCTOH (following a review of 1,100+ abstracts).

Janet Hoek, Cherie Robertson, David Hammond, & Lisa McNeill: How do young adult women smokers perceive dissuasive cigarette sticks?

Janet Hoek, Anna Hoek-Sims, & Philip Gendall: An exploration of young adult smokers’ self-exempting beliefs.

Philip Gendall, Janet Hoek, Richard Edwards, George Thomson, Heather Gifford, & Jude McCool: Young adults’ interpretations of tobacco brands: Evidence for plain packaging.

Louise Marsh, Rob McGee, Andrew Gray,Rhiannon Newcombe, & Judy Li: Smoking cessation perceptions and behaviours among adolescent smokers in New Zealand: 2002 to 2008.

Photos of ASPIRE2025 researchers in action!

Comments and Reflections on the Conference

ASPIRE2025 comments on 2012 WCTOH

Presentations delivered at ANZMAC 2011

Members of ASPIRE2025 delivered two presentations at the 2011 Australian and New Zealand Marketing Academy Conference (ANZMAC), Marketing in the age of consumerism: Jekyll or Hyde?  The paper, ‘Jekyll and Hyde? Social Smokers’ Conflicted Identities’, won Best Paper Award in the Consumer Behaviour track.

Defending the Absurd? Interpretations of Smokers and Smoking

Abstract: Denormalising campaigns reframe smoking as an unappealing behaviour, more likely to lead to social exclusion than inclusion. Social identity theory suggests this strategy will reinforce smokefree norms and, as these become mainstream, decrease smoking prevalence. However, little is known about how these campaigns affect perceptions of smoking, or behaviour towards smokers. Themes identified following focus group discussions with smokers and non-smokers illustrated how non-smokers’ perception of smoking as illogical and self-destructive supported harsh reactions, including stigmatising behaviours that antagonised smokers. Evidence of empathy, particularly among those who recognised smoking’s addictiveness, suggests denormalising campaigns could also promote greater understanding of addiction. Such messages may reduce judgmental reactions that consolidate smokers’ identity and create environments that facilitate smokers’ transition from smoker to smokefree.

View the PowerPoint show: ANZMAC 2011: Defending the absurd?

Citation: McCool, J., Hoek, J. and Edwards, R. (2011). Defending the Absurd? Interpretations of Smokers and Smoking. In M. McCarthy, Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November.


Jekyll and Hyde? Social Smokers’ Conflicted Identities

Abstract: Social smoking has increased, particularly among young adults, yet remains poorly understood. Because social smokers define themselves as non-smokers, cessation messages fail to reach or resonate with them, leaving them vulnerable to harms they do not believe they face. To explore how social smokers reconcile their behaviour with their self-perception, we conducted depth interviews with twelve young adult social smokers. Findings highlight the demarcation strategies used to differentiate themselves from smokers, the pivotal role alcohol plays in facilitating smoking, and the deep internal conflicts they face as non-smokers who smoke. A simple policy intervention – extending the smokefree areas outside bars – elicited strong support and would help decouple social smokers’ Hyde-like behaviours from the identity to which they aspire.

View the PowerPoint show: ANZMAC 2011: Jekyll and Hyde

Citation: Hoek, J., Maubach, N., Stevenson, R., Edwards, R., & Gendall, P. (2011).  Jekyll and Hyde? Social Smokers’ Conflicted Identities.  In M. McCarthy, Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November.