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Posts from the ‘Publications’ Category

Editorial | Hardening is dead, long live softening; time to focus on reducing disparities in smoking

This editorial responds to a new study refuting the ‘hardening’ hypothesis - a hypothesis that states as smoking prevalence declines, the proportion of ‘hard-core’ smokers increases. Richard Edwards of ASPIRE 2025 argues that the evidence from many different countries points instead towards ‘softening’ of the smoker population as they smoke less cigarettes and become more motivated to quit.

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Article | An analysis of tobacco placement in YouTube cartoon series The Big Lez Show

This paper, recently published in Nicotine and Tobacco Research, investigates how social media platforms such as YouTube provide largely unregulated opportunities for covert tobacco product placement that immerse viewers in evolving narratives and surrounding fan-created material.

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Letter | Smokefree signage at railway stations: a survey of 54 stations in 11 local government areas

There is ongoing good progress with smokefree areas in NZ – but still some substantial scope for improving things at railway stations as per this letter published in the NZ Medical Journal

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Article | Modelling the number of quitters needed to achieve New Zealand’s Smokefree 2025 goal for Maori and non-Maori

In this modelling study, the ASPIRE2025 and BODE3 research groups found that to achieve the Smokefree 2025 Goal, there would need to be additional averages of 8400 Māori long-term quitters per year and 8800 extra non-Māori quitters per year during 2018 to 2025.

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Article | Why has adolescent smoking declined dramatically?

This recently published article in BMJ Open considers the decline in adolescent smoking in New Zealand.

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