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Posts from the ‘Publications’ Category

Article | Beliefs among Adult Smokers and Quitters about Nicotine and De-nicotinized Cigarettes in the 2016-17 ITC New Zealand survey

A newly published paper from the NZ ITC project found high levels of support among smokers for removing the nicotine from cigarettes to make them less addictive, and strong interest in trying such products.

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Article | BAT(NZ) draws on cigarette marketing tactics to launch Vype in New Zealand

This new “Industry Watch” in Tobacco Control explores how BAT(NZ) has drawn on familiar tobacco marketing strategies to launch Vype, a new e-cigarette device. Many of the promotion activities use social media, linked to key events, to target young adults. Marketing supporting Vype appears to breach BAT’s vapour products marketing principles.

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Editorial | Hardening is dead, long live softening; time to focus on reducing disparities in smoking

This editorial responds to a new study refuting the ‘hardening’ hypothesis - a hypothesis that states as smoking prevalence declines, the proportion of ‘hard-core’ smokers increases. Richard Edwards of ASPIRE 2025 argues that the evidence from many different countries points instead towards ‘softening’ of the smoker population as they smoke less cigarettes and become more motivated to quit.

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Article | An analysis of tobacco placement in YouTube cartoon series The Big Lez Show

This paper, recently published in Nicotine and Tobacco Research, investigates how social media platforms such as YouTube provide largely unregulated opportunities for covert tobacco product placement that immerse viewers in evolving narratives and surrounding fan-created material.

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Letter | Smokefree signage at railway stations: a survey of 54 stations in 11 local government areas

There is ongoing good progress with smokefree areas in NZ – but still some substantial scope for improving things at railway stations as per this letter published in the NZ Medical Journal

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