Dec 17
In this article recently published in the international journal, Tobacco Control, University of Otago researchers argue that tobacco and nicotine products should not be treated as normal consumer products, because of their addictive and hazardous nature.
Dec 6
In this article published in the New Zealand Medical Journal, researchers examine the online sales and marketing of e-cigarettes in New Zealand and look at the presence of safeguards to protect children from experimentation and uptake.
Sep 18
A newly published paper from the NZ ITC project found high levels of support among smokers for removing the nicotine from cigarettes to make them less addictive, and strong interest in trying such products.
Jul 23
This new “Industry Watch” in Tobacco Control explores how BAT(NZ) has drawn on familiar tobacco marketing strategies to launch Vype, a new e-cigarette device. Many of the promotion activities use social media, linked to key events, to target young adults. Marketing supporting Vype appears to breach BAT’s vapour products marketing principles.
Jun 12
This editorial responds to a new study refuting the ‘hardening’ hypothesis - a hypothesis that states as smoking prevalence declines, the proportion of ‘hard-core’ smokers increases. Richard Edwards of ASPIRE 2025 argues that the evidence from many different countries points instead towards ‘softening’ of the smoker population as they smoke less cigarettes and become more motivated to quit.
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