Hot Topic | Action Plan for Smokefree Aotearoa 2025
On 15 April 2021 the Government released a discussion document outlining proposed actions to achieve the Smokefree 2025 goal. ASPIRE2025 members believe the measures outlined provide a realistic opportunity to achieve the Smokefree 2025 goal and strongly support their inclusion in a sector wide Action Plan.
What is in the Action Plan?
The plan addresses disparities in smoking and the health inequalities that they cause, particularly for Māori and proposes strengthening Māori governance of the tobacco control programme. Key measures include reducing nicotine content of tobacco products to very low levels, reducing and restricting the number and type of retail outlets selling smoked tobacco products, and introducing a smokefree generation policy to prevent future generations becoming addicted to smoking. We believe this comprehensive package of measures, if fully implemented, could bring about significant and lasting change, and greatly hasten achievement of the Smokefree 2025 goal.
Further details about the plan are available here:
Evidence supporting these proposals
ASPIRE2025 researchers are writing blogs that discuss different measures, comment on the evidence supporting these, and explain their potential implications. Those published to date include:
Smokefree outdoor areas (one of the few important areas not addressed in the plan)
Frequently asked questions
FAQs explaining the Action Plan’s strengths and background on three key proposed measures: reducing the availability of tobacco; reducing the nicotine content in tobacco products to minimal levels, and introducing a Smoke Free Generation.
To further inform and to generate some understanding of these measures, we spoke with some key international experts in these areas.
Jon Berrick talks about creating a smoke-free generation
Eric Donny talks about removing nicotine from tobacco products
Jamie Pearce talks about reducing the number of tobacco retail outlets.
Luk Joossens talk about illicit tobacco markets.
Other videos will be added over the next few days so please keep checking back.
The Government is calling for submissions by 31 May 2021. Details on how to submit are available here: