With our partners, Hāpai te Hauora, Kōkiri Marae Keriana Olsen Trust, and ESR, ASPIRE2025 is thrilled to announce we have received a Health Research Council programme grant. The Whakahā o Te Pā Harakeke programme aims to develop evidence that will close smoking disparities, particularly for Māori and Pasifika. Our work strives to enhance how tobacco control evidence is used in decision making and accelerate progress towards a Smokefree Aotearoa.
Editorial | Hardening is dead, long live softening; time to focus on reducing disparities in smoking
This editorial responds to a new study refuting the ‘hardening’ hypothesis - a hypothesis that states as smoking prevalence declines, the proportion of ‘hard-core’ smokers increases. Richard Edwards of ASPIRE 2025 argues that the evidence from many different countries points instead towards ‘softening’ of the smoker population as they smoke less cigarettes and become more motivated to quit.
This paper, recently published in Nicotine and Tobacco Research, investigates how social media platforms such as YouTube provide largely unregulated opportunities for covert tobacco product placement that immerse viewers in evolving narratives and surrounding fan-created material.
Seminar | “The Lesser Evil” : Communicating about comparative risks of electronic and combusted cigarettes
Dr Lucy Popova's talk will present the results of qualitative studies and randomized controlled experiments on messages communicating comparative risk of electronic and combusted cigarettes and discuss promising strategies.