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Article | Big tobacco using Trojan horse tactics to exploit Indigenous peoples

To counter tobacco industry tactics promoting ANDS and seeking to take advantage of Indigenous peoples, this article asks for Indigenous peoples, governments and others to identify and expose the tobacco industry’s attempts to enlist Indigenous communities.

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Article | A qualitative analysis of Māori and Pacific people’s experiences of using electronic nicotine delivery systems (ENDS)

This HRC study explored experiences of ENDS uptake and use among Māori and Pacific peoples living in New Zealand, and probed factors that assisted transitions from smoking to vaping.

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Article | Roll-your-own smokers’ reactions to cessation-efficacy messaging integrated into tobacco packaging design: a sequential mixed-methods study

This study explored New Zealand (NZ) adult roll-your-own (RYO) loose tobacco smokers’ reactions to self-efficacy and response efficacy messages.

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Webinar Series | Celebration of World Smokefree Day

Join us for this first event in our new webinar series. Hear Dr Lindsay Robertson and Dr Becky Freeman present new evidence on how the tobacco industry is developing and marketing new nicotine products that attract and addict young people.

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Report I ASPIRE2025 Annual report 2019

We have just published the 2019 ASPIRE2025 Annual Report, which highlights some of our key achievements during the last year, including our new HRC programme grant, a new HRC project, and our involvement in the Cancer Society of New Zealand research programme.

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